Testimonials

The principles that I promote on this website and in my sales manual The 4 Step Sales Plan are supported by proven results, not only in my own selling career, but also with the many successful people I have trained. Some of their testimonials are below.

 

I am very pleased to offer an opinion on John Cotton and feel well placed to do so.
I first met John in 1987 when as the newly appointed Managing Director of Australian Directory Services I was making a meet and greet tour of all Australian states.My initial impressions were very favourable and I made it point of observing John sales performance and that of his team.
His results both from a revenue and mentoring point of view were outstanding, he constantly over achieved in both important areas. The key to his success was his ability to training and motivate his direct reports. I was so impressed that within 6 months I promoted him to the role of State manager, again with this higher level of authority his results continued to outperform all sales target.
In 1990 I again promoted John to the position of Regional Manager with responsibilities for WA, SA and the NT. Same story here.In 1991 I returned to the USA but watched John progress and was not surprised to hear of his promotion to the role of General Manager now including Queensland in his portfolio.
John's success is due to his ability to communicate and train his people; his own outstanding sales career speaks volumes for his ability to train not theory but practicalities.
I would strongly advise anyone who is contemplating a career in sales to read John's publication or in fact any business manager who wants to draw on the experience of one of the best manager I have met to do like wise.

-Stan R Schmidt. Ex Managing Director Australian Directory Services (1987 - 1991) Vice President Bell South Advertising and Publishing (1980 - 1986)

I was referred to John Cotton by a mutual business associate to assist with the training and development of our Sales Consultants’ customer satisfaction and selling skills.Immediately I was impressed by John’s knowledge, attention to detail and his ability to relate to any situation and personality type.
Since using John, our sales have increased considerably and he now assisting in other areas of our business to ensure our customer satisfaction is maintained throughout the building process.
I would highly recommend John to anyone seeking to improve their business success and/or employee motivation and job fulfilment levels.

-Michael Gangemi General Manager Affordable Living Homes

We engaged John Cotton in late 2006 to undertake a review of our sales force. He identified some areas which he believed could be improved upon and commenced regular training & motivational sessions with our staff.
John's extensive sales & business experience is more than evident to those who meet him and as a result he immediately gained the respect of our sales team, which assisted them to adopt his recommended changes.John also became involved in our recruitment process, helping us to better identify candidates with the most potential to be successful members of our sales team.
In 2007 we enjoyed an increase of over 70% in our sales results for the previous year. We believe John's input in our business was a signifiant contributing factor to this success.
John is now involved in our client workshop programme, providing sales training sessions to both business owners & their staff in a seminar environment. We consistently have only positive feedback from these seminars with many clients wanting to engage John directly as a result.
We would highly recommend John to any business or individual seeking to improve their sales results.

-Kandi Revian General Manager Top 5 Guide

Hi John, Just wanted to let you know things have been going really well since the training, the four steps are so simple and so effective when put in to place, I use them in every sale! This along with your mentoring has kept me on track and helped me to make the right decision’s, this has most definitely helped progress my career in leaps and bounds.Since then I’m closing more sales, which has increased my earnings significantly and put me in a position where other companies have tried to get me on board, great position to be in! I couldn’t recommend your training and mentoring more highly, and I hope many others take it on board also. Regards,

- Joanne Robinson Education Practice Manager, Global Services, Australia & New Zealand

Dear John, Just a brief note to express my appreciation for the Sales Training program, that you put together for Greg and Andrew, which is already translating into new business for Foxnet Taxi Trucks. The benefits have been immediate; they are both approaching their roles with renewed enthusiasm. The confidence they have gained from your program, on the philosophy, psychology and techniques of effective selling and the emphasis placed on Customer Service in an industry such as ours, is providing to be invaluable. I look forward to our scheduled session in the near future. Thank you again.

-Roger Jones Managing Director Foxnet Taxi Trucks

John, Just a small note to give you some feed-back about our Christmas trading period. I am very pleased to report that it was a very busy (and profitable) period. No small part of this was due to the training sessions you were able to give to our staff. Whilst the ‘selling skills” formed a part of success, I think it is the confident attitude that you were able to bring out in my staff that was the greatest contributor to our coping so smoothly with our busiest time of the year. Thanks again, and I look forward to having you back with us.

- Michael Reeves South Fremantle Post Office

Dear John, Just a short note to let you know how pleased we are with the initiatives introduced over the past two months,the results of which have been very well demonstrated in our December sales results.The mystery shopping process, the group sales training followed by the field coaching coupled with the SalesStaff Incentive Scheme have together helped our growth in exceeding our December targets. These processeshave exceeded our expectations. Smooth Selling certainly works.The sales training in particular the “Every Customer Every Time” focus has instilled a great level of confidencein our staff and has really improved their ability to recognize a buying sign and helped with their closingtechniques.The Incentive Scheme has proved to be a winner for both management and sales staff alike. Many Thanks,

- Nikki Dillion Owner Classique Imports – O’Connor & Rockingham